SEO professionals try to predict future trends each year, focusing on what’s likely to unfold in the next few months or years. Here are some evolving trends to keep in mind: 1. Decline in Organic Traffic We’ve observed a consistent decrease in organic traffic over the last decade, with new SERP features like AI Overviews and Reddit threads in 2024 taking bites out of click-through rates. However, this isn’t necessarily negative. The clicks that do reach your site are more valuable now; users are there to take action rather than just seeking quick answers. The silver lining is that